Monday, 22 June 2009
Thursday, 18 June 2009
Monday, 15 June 2009
Sunday, 14 June 2009
Saturday, 13 June 2009
Wednesday, 10 June 2009
Teleconferences
Teleconferences are telephone conferences where customers dial into a bridge line and listen to a half hour or hour long session given by an expert in a chosen topic.
They are excellent for:
a) Bringing you closer to your potential clients or customers and communicate with them on a weekly or monthly basis, allowing them to ask questions on you and your business.
b) Creating a passive income. Once the teleconference is complete, you can take that recording and turn it into an info-product. Sell it as a downloadable audio or sell the audio on CD. You can also have the audio transcribed into a mini-report or e-book to sell or give away.
Teleconferences are very easy. All you need to do is provide a call in number and access code to your customers and it is done. Recording the calls is very easy as well depending on whom you go through to host your conferences. Most bridge lines have a “touch of the button” service which records the call and e-mails you a download link afterward where you can access the audio.
Why not use a teleconference to provide a short teleclass where you teach your customers to do something related to your business or you can invite an expert in a related field to come in and talk to your customers.
Teleconferences are telephone conferences where customers dial into a bridge line and listen to a half hour or hour long session given by an expert in a chosen topic.
They are excellent for:
a) Bringing you closer to your potential clients or customers and communicate with them on a weekly or monthly basis, allowing them to ask questions on you and your business.
b) Creating a passive income. Once the teleconference is complete, you can take that recording and turn it into an info-product. Sell it as a downloadable audio or sell the audio on CD. You can also have the audio transcribed into a mini-report or e-book to sell or give away.
Teleconferences are very easy. All you need to do is provide a call in number and access code to your customers and it is done. Recording the calls is very easy as well depending on whom you go through to host your conferences. Most bridge lines have a “touch of the button” service which records the call and e-mails you a download link afterward where you can access the audio.
Why not use a teleconference to provide a short teleclass where you teach your customers to do something related to your business or you can invite an expert in a related field to come in and talk to your customers.
Tuesday, 9 June 2009
Sunday, 7 June 2009
Article submission is a great way to gain exposure over the web and the best thing is it’s FREE. Choose a topic that you know something about and is relevant to your target market. People who are looking to find information on that particular topic will begin to trust you and the information you write about. Always include a brief bio at the bottom of the article detailing who you are, what you do and where you can be found.
Below are some of the top Article submission sites.
1. EzineArticles
2. GoArticles
3. WebProNews
4. ArticleDashboard
5. SearchWarp
6. ArticleBase
7. Isnare
8. Buzzle
9. ArticleCity
Below are some of the top Article submission sites.
1. EzineArticles
2. GoArticles
3. WebProNews
4. ArticleDashboard
5. SearchWarp
6. ArticleBase
7. Isnare
8. Buzzle
9. ArticleCity
Friday, 5 June 2009
Article submission
Article submission is a great way to gain exposure over the web and the best thing is it’s FREE. Choose a topic that you know something about and is relevant to your target market. People who are looking to find information on that particular topic will begin to trust you and the information you write about. Always include a brief bio at the bottom of the article detailing who you are, what you do and where you can be found.
Below are some of the top Article submission sites.
1. EzineArticles
2. GoArticles
3. WebProNews
4. ArticleDashboard
5. SearchWarp
6. ArticleBase
7. Isnare
8. Buzzle
9. ArticleCity
Below are some of the top Article submission sites.
1. EzineArticles
2. GoArticles
3. WebProNews
4. ArticleDashboard
5. SearchWarp
6. ArticleBase
7. Isnare
8. Buzzle
9. ArticleCity
21 Ways to Go Green in the office
21 Ways to... "Go Green" in the office
1. Make the office paper free. Scan all vital documents and recycle any paper you don’t need.
2.Have an automatic switch off on the toilet lights.
3.Burn documents to CD’s and mail that to your clients rather than bulky paper documents.
4.Cycle, car pool or use public transport to get to work.
5.Turn off your office equipment when it is not being used and switch off your computers at the end of the day.
6.Choose suppliers who stock recycled paper and use those that take back packaging for reuse.
7.Source local suppliers so their product has less distance to travel to you.
8.Revamp existing office furniture or buy it second hand.
9.Produce double sided documents where possible.
10.Put recycling bins in the office. One for plastic, cardboard, food waste, cans and glass.
11.Install displacement dams in the toilet reservoir system. Use a plastic container filled with stones to reduce the amount of water per flush.
12.Get some indoor plants.
13.Bring in your own coffee mug from home rather than use disposable cups. Go one step further take a flask to your local coffee shop and ask them to pour your drink straight into that.
14.Don’t print unless you absolutely have to.
15.In meetings use an overhead projector and email everyone your notes.
16.Fix any leaking taps in the staff kitchen and toilets.
17.Have a staff notice board with tips for your employees on how they can become more environmentally aware at work and at home.
18.Get everyone to wear a sweater at work and turn down the heat. The thermostat is usually on to high anyway.
19.Use natural lighting and ventilation where possible. Use energy saving light bulbs for everywhere else.
20.Make your office charity an environmental one.
21.Source your suppliers online. Download software programs instead of getting them shipped.
1. Make the office paper free. Scan all vital documents and recycle any paper you don’t need.
2.Have an automatic switch off on the toilet lights.
3.Burn documents to CD’s and mail that to your clients rather than bulky paper documents.
4.Cycle, car pool or use public transport to get to work.
5.Turn off your office equipment when it is not being used and switch off your computers at the end of the day.
6.Choose suppliers who stock recycled paper and use those that take back packaging for reuse.
7.Source local suppliers so their product has less distance to travel to you.
8.Revamp existing office furniture or buy it second hand.
9.Produce double sided documents where possible.
10.Put recycling bins in the office. One for plastic, cardboard, food waste, cans and glass.
11.Install displacement dams in the toilet reservoir system. Use a plastic container filled with stones to reduce the amount of water per flush.
12.Get some indoor plants.
13.Bring in your own coffee mug from home rather than use disposable cups. Go one step further take a flask to your local coffee shop and ask them to pour your drink straight into that.
14.Don’t print unless you absolutely have to.
15.In meetings use an overhead projector and email everyone your notes.
16.Fix any leaking taps in the staff kitchen and toilets.
17.Have a staff notice board with tips for your employees on how they can become more environmentally aware at work and at home.
18.Get everyone to wear a sweater at work and turn down the heat. The thermostat is usually on to high anyway.
19.Use natural lighting and ventilation where possible. Use energy saving light bulbs for everywhere else.
20.Make your office charity an environmental one.
21.Source your suppliers online. Download software programs instead of getting them shipped.
7 Good Reasons to have a website
1. Convenience for customers. Using the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages.
2. Provides greater exposure. Your website will be visible EVERYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find businesses and the products/services they need - people can't purchase your product or service from you if they don't know you exist.
3. Say so much more. You can say so much more on a website than you could in any print advertisement, Yellow Pages entry, or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.
4. Inexpensive, effective advertising. Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
5. Saves money. You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.
6. Always available. Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers' questions for you.
7. Saves time. The time that you would have spent on the phone answering customers' questions can now be used to invest in growing your business.
2. Provides greater exposure. Your website will be visible EVERYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find businesses and the products/services they need - people can't purchase your product or service from you if they don't know you exist.
3. Say so much more. You can say so much more on a website than you could in any print advertisement, Yellow Pages entry, or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.
4. Inexpensive, effective advertising. Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
5. Saves money. You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.
6. Always available. Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers' questions for you.
7. Saves time. The time that you would have spent on the phone answering customers' questions can now be used to invest in growing your business.
Thursday, 4 June 2009
Your message needs to be consistent
Keep your message clear and consistent. Create a delivery schedule which can be recognized -random whim marketing does not work. On average your ad is seen 7 times before someone even takes notice. It can take another 7 times before they may even consider contacting you. The brand has to be consistent, the message clear and the same. You can not afford to advertise as and when you have the money because each time you do it is like starting over again. Nor can you market only when business is slow.
Sunday, 31 May 2009
Tuesday, 26 May 2009
E-Marketing
E-Marketing
Email marketing can be a great, low cost, effective means of communicating with clients and potential clients but it must be done correctly or you will simply end up as spam in the junk mail box. So how can you ensure that your marketing message will go into the Inbox and be read by your intended audience?
1. Use a template when sending out your emails. You can create your own and ask your website designer to set it up for you or you can consult an email marketing expert. The important thing to remember is to keep the format consistent so that your audience will begin to recognise your email and be sure to read it.
2. Provide your readers with information that is useful. What is it that your niche clients wish to learn about? What products and services can they be educated in? What are some of their concerns and how can you help them? By giving your audience something interesting and topical to read you will grab their attention.
3. Address your readers by name to make it feel personalised.
4. Get people to sign up to your email and newsletter campaign by providing them with an incentive such as regular information and updates or discounts on services. Have your subscription box on the front page of your website.
5. Let your subscribers know that you will not be giving their information to a third party and always clearly identify yourself in the email so they are certain exactly who you are.
6. Always have an option for the reader to sign out of receiving emails from you. The last thing you want to do is bother people who simply are not interested. This is a quick way to get a bad name.
7. Always have correct punctuation and spelling or your emails could just look silly.
8. Don’t sell your services. When people are ready they will know where to come and will be more likely to do so if they are sure they will not be getting a hard sales pitch. Create an email sending schedule and stick to it. Once every two weeks is a good aim.
Email marketing can be a great, low cost, effective means of communicating with clients and potential clients but it must be done correctly or you will simply end up as spam in the junk mail box. So how can you ensure that your marketing message will go into the Inbox and be read by your intended audience?
1. Use a template when sending out your emails. You can create your own and ask your website designer to set it up for you or you can consult an email marketing expert. The important thing to remember is to keep the format consistent so that your audience will begin to recognise your email and be sure to read it.
2. Provide your readers with information that is useful. What is it that your niche clients wish to learn about? What products and services can they be educated in? What are some of their concerns and how can you help them? By giving your audience something interesting and topical to read you will grab their attention.
3. Address your readers by name to make it feel personalised.
4. Get people to sign up to your email and newsletter campaign by providing them with an incentive such as regular information and updates or discounts on services. Have your subscription box on the front page of your website.
5. Let your subscribers know that you will not be giving their information to a third party and always clearly identify yourself in the email so they are certain exactly who you are.
6. Always have an option for the reader to sign out of receiving emails from you. The last thing you want to do is bother people who simply are not interested. This is a quick way to get a bad name.
7. Always have correct punctuation and spelling or your emails could just look silly.
8. Don’t sell your services. When people are ready they will know where to come and will be more likely to do so if they are sure they will not be getting a hard sales pitch. Create an email sending schedule and stick to it. Once every two weeks is a good aim.
Monday, 18 May 2009
Testimonials
Get as many testimonials as you can because they are a very powerful marketing tool. If a potential new client is looking to work with you and they can read references from others who have, it will help convince them that they would be wise to do likewise.
Encourage all your clients to give you a testimonial, perhaps by offering them a discount, and put them up on display everywhere; website, email signature, promotional material, advertisements, anywhere you promote your business.
A good testimonial will read how the person benefited by using your services and what the advantages where for them. How did you make their life easier? How where they able to save time and money? Be sure to include your client’s name and business details so that the testimony is believed
Encourage all your clients to give you a testimonial, perhaps by offering them a discount, and put them up on display everywhere; website, email signature, promotional material, advertisements, anywhere you promote your business.
A good testimonial will read how the person benefited by using your services and what the advantages where for them. How did you make their life easier? How where they able to save time and money? Be sure to include your client’s name and business details so that the testimony is believed
Saturday, 16 May 2009
16th May Marketing Tip
Advertise your product on an “e-mail announce list”. Find these on any search engine
Thursday, 14 May 2009
Establishing your niche client
Establishing your niche client
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing specific services or by working within a specific industry sector your reputation can grow quickly. It is a common misconception that providing a lot of services or products to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing specific services or by working within a specific industry sector your reputation can grow quickly. It is a common misconception that providing a lot of services or products to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Wednesday, 13 May 2009
13th May 2009
Tell everyone real life scenarios of when you helped your clients out in the past. How exactly did they benefit from your product or service? What was the direct outcome? What could of happened had they not worked with you?
Sunday, 10 May 2009
Saturday, 9 May 2009
How to work with a virtual assistant
How to work with a Virtual Assistant
The VA industry is one of the fastest growing industries in the UK today and every day it would appear that a new website pops up. So to, it would seem, do stories of appalling work, unprofessionalism, and bad experiences. Without a doubt hiring a VA can have tremendous advantages to a small business owner or single entrepreneur but without knowing what to look for in a virtual assistant it could leave a bitter taste in your mouth.
So what should you do to enable that you get the best value for money for your business and that your professional working experience is a positive one?
Research the industry. Do not hire the first VA you find on the internet. Make sure that the fit will work. Is the VA responsive to your needs and are they on your wavelength? Many VAs have great websites (and there are many more that do not!) but can they actually do what is required from them, efficiently and cost effectively? If the fit still does not work after a trial period, don’t give up. Try another VA.
Know what to delegate and communicate this clearly. What time consuming tasks are taking up your valuable time and preventing things from getting done? What essential skills are you lacking that another professional could handle for you?
Remember it is your responsibility to communicate your needs clearly and precisely. Understandably there will be a learning curve at the start but good communication and confirmation that you are fully understood, will ensure that your VA evolves with you and your business. They truly will become a valuable asset to your company.
Understand that a virtual assistant is a business professional and a business owner themselves. They are not a subordinate or employee. In fact they are actually a business equal and the relationship you have with them should be that of a partnership. It is important to realize that you cannot dictate how the work you have contracted is carried out. All work should be completed within an agreed timeframe and for an agreed price but resist the urge to control the situation. Relax and understand that it is being handled by a professional who can and will deliver for you.
The VA industry is one of the fastest growing industries in the UK today and every day it would appear that a new website pops up. So to, it would seem, do stories of appalling work, unprofessionalism, and bad experiences. Without a doubt hiring a VA can have tremendous advantages to a small business owner or single entrepreneur but without knowing what to look for in a virtual assistant it could leave a bitter taste in your mouth.
So what should you do to enable that you get the best value for money for your business and that your professional working experience is a positive one?
Research the industry. Do not hire the first VA you find on the internet. Make sure that the fit will work. Is the VA responsive to your needs and are they on your wavelength? Many VAs have great websites (and there are many more that do not!) but can they actually do what is required from them, efficiently and cost effectively? If the fit still does not work after a trial period, don’t give up. Try another VA.
Know what to delegate and communicate this clearly. What time consuming tasks are taking up your valuable time and preventing things from getting done? What essential skills are you lacking that another professional could handle for you?
Remember it is your responsibility to communicate your needs clearly and precisely. Understandably there will be a learning curve at the start but good communication and confirmation that you are fully understood, will ensure that your VA evolves with you and your business. They truly will become a valuable asset to your company.
Understand that a virtual assistant is a business professional and a business owner themselves. They are not a subordinate or employee. In fact they are actually a business equal and the relationship you have with them should be that of a partnership. It is important to realize that you cannot dictate how the work you have contracted is carried out. All work should be completed within an agreed timeframe and for an agreed price but resist the urge to control the situation. Relax and understand that it is being handled by a professional who can and will deliver for you.
Friday, 8 May 2009
Pay per click advertising
Pay Per Click Advertising
The Pay-per-click ads (or sponsored ads) in search engines such as Google or Yahoo work on a bidding system. Advertisers choose to ‘bid’ how much they are prepared to pay every time someone clicks on their ad. The more you bid the higher your ad appears and every time someone clicks on your ad your bid amount is deducted from your account.
It is near impossible to appear in the main results of Google or Yahoo Search when someone is looking for a Virtual Assistant even with a hefty investment in SEO. For a brand new site it will be very difficult to get good results in the main search engines initially especially in Google. The way your website is built can also hinder good rankings in the main search results. SEO relies on target phrases appearing all over your site which might make you look unprofessional or you may want to target a very wide range of phrases, and not have the time and/or budget to optimise your site for these.
Pay-per-click advertising is a good way to get to the top of the search engines quickly and affordably and will allow you test whether internet marketing is likely to be profitable for your business. If managed carefully it can be extremely cost-effective. If nobody clicks on your ad you don’t pay. (Some pay-per-click programmes do, however, have minimum monthly charges and/or setup fees.)
The two main pay-per-click programmes are Google AdWords and Yahoo Sponsored Search with Google being the most widely used at the moment. Google AdWords supplies ads to Google, Ask Jeeves, AOL and a number of other sites. Yahoo Sponsored Search ads appear on Yahoo, MSN, Altavista and many other sites. It is a good idea to try out a number of various programmes to see which get the best results for your business.
To get started first choose key words that you want your advert to come up for when searched. There is a free keyword research tool provided by Google Adwords and Yahoo Sponsored Search to help you find lots of related phrases.
The words that you use to describe your VA service are not necessarily what your target audience would use.
Next, subdivide your list of keywords into a number of categories – if you are providing a variety of secretarial services for example, you might have an ‘Transcription Service’ category, a ‘Powerpoint Service’ category and a ‘Diary Management Service’ category. For each category, write a different advertisement, which closely focuses on those searchers’ needs.
Read the search engine’s own guidelines carefully. Experiment with the wording of your ads and try out several different ones to compare the results. If you offer a free consultation or offer discounts mention it! You can use a search engine marketing consultant to help you set up and even run your pay-per-click campaigns for you however this may not always prove cost effective.
Both Google and Yahoo have an Analytics reporting systems which enable you to track and analyse the success of your campaigns. You can see clearly which keywords are delivering the best results for you and which adverts are attracting the most clicks. You can even see which days of the week and times of the day work best for you.
The Pay-per-click ads (or sponsored ads) in search engines such as Google or Yahoo work on a bidding system. Advertisers choose to ‘bid’ how much they are prepared to pay every time someone clicks on their ad. The more you bid the higher your ad appears and every time someone clicks on your ad your bid amount is deducted from your account.
It is near impossible to appear in the main results of Google or Yahoo Search when someone is looking for a Virtual Assistant even with a hefty investment in SEO. For a brand new site it will be very difficult to get good results in the main search engines initially especially in Google. The way your website is built can also hinder good rankings in the main search results. SEO relies on target phrases appearing all over your site which might make you look unprofessional or you may want to target a very wide range of phrases, and not have the time and/or budget to optimise your site for these.
Pay-per-click advertising is a good way to get to the top of the search engines quickly and affordably and will allow you test whether internet marketing is likely to be profitable for your business. If managed carefully it can be extremely cost-effective. If nobody clicks on your ad you don’t pay. (Some pay-per-click programmes do, however, have minimum monthly charges and/or setup fees.)
The two main pay-per-click programmes are Google AdWords and Yahoo Sponsored Search with Google being the most widely used at the moment. Google AdWords supplies ads to Google, Ask Jeeves, AOL and a number of other sites. Yahoo Sponsored Search ads appear on Yahoo, MSN, Altavista and many other sites. It is a good idea to try out a number of various programmes to see which get the best results for your business.
To get started first choose key words that you want your advert to come up for when searched. There is a free keyword research tool provided by Google Adwords and Yahoo Sponsored Search to help you find lots of related phrases.
The words that you use to describe your VA service are not necessarily what your target audience would use.
Next, subdivide your list of keywords into a number of categories – if you are providing a variety of secretarial services for example, you might have an ‘Transcription Service’ category, a ‘Powerpoint Service’ category and a ‘Diary Management Service’ category. For each category, write a different advertisement, which closely focuses on those searchers’ needs.
Read the search engine’s own guidelines carefully. Experiment with the wording of your ads and try out several different ones to compare the results. If you offer a free consultation or offer discounts mention it! You can use a search engine marketing consultant to help you set up and even run your pay-per-click campaigns for you however this may not always prove cost effective.
Both Google and Yahoo have an Analytics reporting systems which enable you to track and analyse the success of your campaigns. You can see clearly which keywords are delivering the best results for you and which adverts are attracting the most clicks. You can even see which days of the week and times of the day work best for you.
Establishing your niche client
Establishing your niche client
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing one or two specific services, such as transcription, or by working within a specific industry sector, such as Real Estate a Virtual Assistant’s reputation can grow quickly. It is a common misconception that providing a lot of services to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing one or two specific services, such as transcription, or by working within a specific industry sector, such as Real Estate a Virtual Assistant’s reputation can grow quickly. It is a common misconception that providing a lot of services to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Thursday, 7 May 2009
7th May 2009 Marketing Tip
Give people as many ordering options as possible. Accept credit cards, cheques, money orders etc. Use shopping cart/pay pal etc
Wednesday, 6 May 2009
6th May 2009
Cross promote products with other businesses who have the same niche clients as you to help keep the advertising costs down.
Tuesday, 5 May 2009
5th May 2009 Marketing Tip
Know your niche and when they are most likely to buy your product and when they are not. If there is a certain time of day when nobody is buying then lower the price during these hours to bring in stragglers or bargain hunters.
Monday, 4 May 2009
4th May 09 - Marketing Tip
Today's Marketing tip:Survey your target market-find out what you have in common with them.Talk about it in your ads,website,literature etc
Thursday, 30 April 2009
30th April Marketing Tip
Tell potential customers they will receive a surprise bonus with any product they purchase. This might intrigue them.
Tuesday, 28 April 2009
April 28th 2009 Marketing Tip
Study you competitors. Find out about their strengths. Use their weaknesses to you advantage. Their faults are your unique selling advantage.
Monday, 27 April 2009
27th April 2009 Marketing Tip
Get to know your niche client. Learn all there is to know about them. Their interests. The newspapers and magazines they read. The networking groups they attend. The blogs they read and so on. Develop your marketing material around this information.
Sunday, 26 April 2009
26th of April's Marketing Tip
If you have products which are not selling give them away, free. But be sure to put your logo and advertising details on them.
Saturday, 25 April 2009
25th April 2009 Marketing Tip
Tell people the value of the discount they are receiving. E.g. a product that normally sells for £130 you are selling for £90 saving the purchaser £40.
Friday, 10 April 2009
April 10ths Marketing Tip
Todays Marketing Tip: Attend a trade show and hand out your business cards, flyers etc. to those exhibiting
Thursday, 9 April 2009
April 9th Marketing Tip
Today's Marketing Tip: Wear your company logo on your t-shirt, hat etc http://www.secretarialservicesuk.com/
Marketing Tips
Hi I am new to this blogging site. I am Judy Cable and I am going to be posting a daily marketing tip for you to enjoy!