Saturday, 16 May 2009
16th May Marketing Tip
Advertise your product on an “e-mail announce list”. Find these on any search engine
Thursday, 14 May 2009
Establishing your niche client
Establishing your niche client
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing specific services or by working within a specific industry sector your reputation can grow quickly. It is a common misconception that providing a lot of services or products to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Establishing who your niche client is and having a clear understanding of exactly who you are marketing to is one of the most profitable ways for a small company to conduct business. By concentrating on providing specific services or by working within a specific industry sector your reputation can grow quickly. It is a common misconception that providing a lot of services or products to a variety of different business will result in greater income. It could actually lead to far less profit. By narrowing down your niche market you will have a better understanding of who your client is and how you can help them.
Having a niche market will:
· Give you one goal to focus on.
· Allow you to concentrate all your marketing.
· Help you establish yourself as an expert in a particular field.
· Allow you to better understand the specialised skills needed for a particular service or in a specific industry.
· Cut down on your advertising costs.
· Ensure that you do not spread yourself to thin.
· Encourage people in related industries, who talk to one another, to refer you.
· Allow you to address only the needs of your niche client and understand fluently what they want.
Think about your niche client. Who are they and what are their needs? What day to day problems do they face in their business? What tools and equipment do they have and what software programs do they use? How do they themselves conduct business and make their money? Now how can you help them to better achieve this? By understanding what your client does, and how, you can better recognise what it is that they need from you to help them.
Wednesday, 13 May 2009
13th May 2009
Tell everyone real life scenarios of when you helped your clients out in the past. How exactly did they benefit from your product or service? What was the direct outcome? What could of happened had they not worked with you?
Sunday, 10 May 2009
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