E-Marketing

E-Marketing

Email marketing can be a great, low cost, effective means of communicating with clients and potential clients but it must be done correctly or you will simply end up as spam in the junk mail box. So how can you ensure that your marketing message will go into the Inbox and be read by your intended audience?

1. Use a template when sending out your emails. You can create your own and ask your website designer to set it up for you or you can consult an email marketing expert. The important thing to remember is to keep the format consistent so that your audience will begin to recognise your email and be sure to read it.

2. Provide your readers with information that is useful. What is it that your niche clients wish to learn about? What products and services can they be educated in? What are some of their concerns and how can you help them? By giving your audience something interesting and topical to read you will grab their attention.

3. Address your readers by name to make it feel personalised.

4. Get people to sign up to your email and newsletter campaign by providing them with an incentive such as regular information and updates or discounts on services. Have your subscription box on the front page of your website.

5. Let your subscribers know that you will not be giving their information to a third party and always clearly identify yourself in the email so they are certain exactly who you are.

6. Always have an option for the reader to sign out of receiving emails from you. The last thing you want to do is bother people who simply are not interested. This is a quick way to get a bad name.

7. Always have correct punctuation and spelling or your emails could just look silly.

8. Don’t sell your services. When people are ready they will know where to come and will be more likely to do so if they are sure they will not be getting a hard sales pitch. Create an email sending schedule and stick to it. Once every two weeks is a good aim.