Get as many testimonials as you can because they are a very powerful marketing tool. If a potential new client is looking to work with you and they can read references from others who have, it will help convince them that they would be wise to do likewise.
Encourage all your clients to give you a testimonial, perhaps by offering them a discount, and put them up on display everywhere; website, email signature, promotional material, advertisements, anywhere you promote your business.
A good testimonial will read how the person benefited by using your services and what the advantages where for them. How did you make their life easier? How where they able to save time and money? Be sure to include your client’s name and business details so that the testimony is believed
Monday, 18 May 2009
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